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By Gregg A. Masters, MPH You’ve probably heard this expression before if you’re following the innovation curve in medicine, healthcare and the general pursuit of a healthier America that doesn’t bankrupt the Treasury whether at the public trough or on the balance sheets of private corporations. Oft attributed to William Gibson, […]

The future [of medicine] has arrived — it’s just not evenly distributed yet



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by Gregg A. Masters, MPH Favorable brand recognition via audio ‘signatures‘ coupled with catchy video and bite sized tag-line narrative is the marketeer’s holy grail. Many try, though few achieve this ‘mindshare‘ associated brand fusion, let alone corporate, enterprise or organizational goodwill standing. Yet how many of us do not […]

SAP and Precision or Personalized Medicine


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by Gregg A. Masters, MPH At ASCO 2016 Joe Biden aka @VP stepped up and challenged the go to gathering of oncologists and allied healthcare practitioners, suppiers, vendors, researchers and even patient advocates to ‘shoot for the moon’, i.e., the Cancer Moonshot. Enjoy! And huge props to ASCO for streaming […]

The Cancer Moonshot via Vice President Joe Biden


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by Gregg A. Masters, MPH First CES, then JP Morgan and now the World Economic Forum. 2016 is off to a rather brisk pace in the healthcare innovation, biotech and digital convergence space and while many tend to think in ‘US Centric’ terms, the movement and innovation impulse is rather […]

World Economic Forum: Cancer Moonshot



Cancer Moon shot 2020
by Gregg A. Masters, MPH At the 34th Annual JP Morgan Healthcare Conference (see: ‘If it’s January it’s the JP Morgan Healthcare Conference‘ (including free registration to available presenting company webcasts and slide decks) a panel on the Cancer Moonshot 2020 was convened by Moderator: Tycho Peterson, Managing Director, Equity Research Analyst, Life Science […]

JP Morgan Healthcare Conference : Cancer Moonshot 2020


Carlos Bustamante PhD Personalized Medicine Symposium
by Gregg A. Masters, MPH I was recently invited by SAP corporate affairs social media leadership to participate in and report on the SAP Personalized Medicine Symposium hosted at the SAP Innovation Center in Palo Alto, California. Two Stanford faculty members, Carlos Bustamante, PhD, Professor of Genetics, Inaugural Chair of […]

The Future is Bright for ‘Computational Biology’ via @StanfordMed Prof ...


Ashley and Bustamante SAP Healthcare
by Gregg A. Masters, MPH I was recently invited by SAP corporate affairs social media leadership to participate in and report on the SAP Personalized Medicine Symposium hosted at the SAP Innovation Center in Palo Alto, California. Two Stanford faculty members, Carlos Bustamante, PhD, Professor of Genetics, Inaugural Chair of […]

Population Health v. Precision Medicine: Stanford Professor Euan Ashley Weighs ...



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Building a Research Foundation for 21st Century Medicine Executive Summary In his State of the Union Address on January 20, 2015, President Obama announced his intention to launch a Precision Medicine Initiative (PMI) “to bring us closer to curing diseases like cancer and diabetes, and to give all of us […]

The Precision Medicine Initiative Cohort Program


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By Gregg A. Masters, MPH Might this be one of Barack Obama’s multiple ‘Guttenberg moments’? Well as with everything else this President does from health reform to executive actions on immigration the answer is more likely to be filtered through an ideological prism vs. one of either substance or science. […]

Precision Medicine: The President Speaks


Pravene Nath, MD Chief Information Officer, @StanfordHealth
We’ll feature a ‘best of the web’ in precision, personalized or ‘genome informed‘ medicine here, sourced from best in class conferences worldwide. This timely clip sourced from the Personalized Medicine World Conference held in Silicon Valley from January 26th-28th, 2015 – complete conference details here.

Pravene Nath, MD Chief Information Officer, @StanfordHealth