Monthly Archives: June 2016


by Gregg A. Masters, MPH Favorable brand recognition via audio ‘signatures‘ coupled with catchy video and bite sized tag-line narrative is the marketeer’s holy grail. Many try, though few achieve this ‘mindshare‘ associated brand fusion, let alone corporate, enterprise or organizational goodwill standing. Yet how many of us do not […]

SAP Enters the Precision Medicine Space


by Gregg A. Masters, MPH At ASCO 2016 Joe Biden aka @VP stepped up and challenged the go to gathering of oncologists and allied healthcare practitioners, suppiers, vendors, researchers and even patient advocates to ‘shoot for the moon’, i.e., the Cancer Moonshot. Enjoy! And huge props to ASCO for streaming […]

The Cancer Moonshot via Vice President Joe Biden