personalized medicine


by Gregg A. Masters, MPH and Douglas Goldstein The unsustainable trajectory of the U.S. healthcare spend, including decades of variably labeled and marginally effective government and private sector efforts to restrain its apparently insatiable appetite is no surprise to many of us who’ve been in the policy and execution dance over […]

Precision Medicine and the Pursuit and Promise of a Sustainable ...


by Gregg A. Masters, MPH As noted in the introductory post ‘SAP and Precision or Personalized Medicine‘, SAP Health and Life Sciences has made a substantial commitment to the emerging precision and personalized medicine ecosystem via its connected health group. In this video interview I chat with Dr. Werner Eberhardt, […]

Meet Werner Eberhardt, General Manager Connected Health SAP


by Gregg A. Masters, MPH Favorable brand recognition via audio ‘signatures‘ coupled with catchy video and bite sized tag-line narrative is the marketeer’s holy grail. Many try, though few achieve this ‘mindshare‘ associated brand fusion, let alone corporate, enterprise or organizational goodwill standing. Yet how many of us do not […]

SAP and Precision or Personalized Medicine



by Gregg A. Masters, MPH I was recently invited by SAP corporate affairs social media leadership to participate in and report on the SAP Personalized Medicine Symposium hosted at the SAP Innovation Center in Palo Alto, California. Two Stanford faculty members, Carlos Bustamante, PhD, Professor of Genetics, Inaugural Chair of […]

Population Health v. Precision Medicine: Stanford Professor Euan Ashley Weighs ...


Building a Research Foundation for 21st Century Medicine Executive Summary In his State of the Union Address on January 20, 2015, President Obama announced his intention to launch a Precision Medicine Initiative (PMI) “to bring us closer to curing diseases like cancer and diabetes, and to give all of us […]

The Precision Medicine Initiative Cohort Program