genomic medicine


by Gregg A. Masters, MPH Favorable brand recognition via audio ‘signatures‘ coupled with catchy video and bite sized tag-line narrative is the marketeer’s holy grail. Many try, though few achieve this ‘mindshare‘ associated brand fusion, let alone corporate, enterprise or organizational goodwill standing. Yet how many of us do not […]

SAP and Precision or Personalized Medicine


by Gregg A. Masters, MPH At the 34th Annual JP Morgan Healthcare Conference (see: ‘If it’s January it’s the JP Morgan Healthcare Conference‘ (including free registration to available presenting company webcasts and slide decks) a panel on the Cancer Moonshot 2020 was convened by Moderator: Tycho Peterson, Managing Director, Equity Research Analyst, Life Science […]

JP Morgan Healthcare Conference : Cancer Moonshot 2020


by Gregg A. Masters, MPH I was recently invited by SAP corporate affairs social media leadership to participate in and report on the SAP Personalized Medicine Symposium hosted at the SAP Innovation Center in Palo Alto, California. Two Stanford faculty members, Carlos Bustamante, PhD, Professor of Genetics, Inaugural Chair of […]

The Future is Bright for ‘Computational Biology’ via @StanfordMed Prof ...



Building a Research Foundation for 21st Century Medicine Executive Summary In his State of the Union Address on January 20, 2015, President Obama announced his intention to launch a Precision Medicine Initiative (PMI) “to bring us closer to curing diseases like cancer and diabetes, and to give all of us […]

The Precision Medicine Initiative Cohort Program